TOMS Shoes: Brand + New Product Launch

Branding + Creative Direction

As an art director at TOMS tasked with elevating their brand, I initiated editorialized product marketing by "trend" - in an effort to push the brand's merchandizing in a more visually compelling way and appeal to new/higher-end retailers such as Neiman Marcus and Nordstrom’s.

For fall 2013, I styled all the product photography, shot by Dunja Dumanski.