Southwest Airlines

Brand Iconography

RESULT: These branded icons were so successful in their flexibility of use across all media buys, they were adapted in every platform of the Southwest brand including experiential, email, out of home, and retail.

Southwest Airlines’ destinations expanded to over 100 cities in 2018, multiplying the volume of route development messaging in digital banners. We created a library of fun, eye-catching , branded iconography (both still and animated) to visually bring brand recall to life each SWA destination.