Bright Pink

Branding and Creative Direction
*2016 Webby Winner for Breast Cancer Awareness Campaign

 

Bright Pink is the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, while providing support for high-risk individuals. I was honored to work on their visual rebrand with the the amazing team at SEW. 

I directed Bright Pink’s 2016 catalog of photography, to be used for website, product, social media and collateral. 

Delivered:

  • creation of brand photography concepts & style guide for website, product, and social media

  • location scouting & casting in collaboration with photographers (the amazing team Tiger Tiger) 

  • art direction briefs for stylist & makeup artists to communicate notes and inspiration

  • final photo edit – over 8000 shots distilled to 300

 
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