BMWUSA.com Brand Guidelines

Art Direction, Brand Identity

The BMWUSA.com site redesign totaled 1600 pages and 60 templates. In addition to drafting templates for total overhaul of the site, I developed the international digital style guide for agency, developers, and partners to ensure a seamless brand experience in all online media for BMW.

Site traffic soared with relaunch. Users averaged 13.35 page views per visit in 2008. Average user time on the site in 2008 was up 19% over 2007 when the site was ranked #2 in the Luxury/Premium category.